Businesses need to make financial decisions carefully. They need to create a detailed budget and direct their resources towards worthwhile expenses. Most business owners conduct thorough research and study multiple quotes before they invest in any product or service. Professional product photography services are no exception to this rule. It is important to understand what’s involved in product photography pricing before you make a purchase decision. Here’s a look at some of the biggest influencing factors on price:
1. Experience and Reputation of the Studio
Studios and photographers with experience tend to charge more for their services. They have a good reputation and have earned the trust of a steady client base, which allows them to charge better rates. The studio’s reputation is an important factor to consider because it ensures you don’t hire an unreliable professional.
Price doesn’t always equal quality. Make sure you conduct thorough online research and speak with past clients before hiring any studio, regardless of their product photography pricing. Sometimes you may find a much better fit at an affordable rate if you do your research right. The best way to save money is to look for a studio with a decent reputation.
2. Location of the Photographer
Location if the photographer can also have an impact on the cost. Most business owners need to ship their products for photography. They need to arrange for transport to and from the studio location. Discuss the process with the studio and check whether they offer any sort shipping service or assistance.
It is more affordable to transport products across short distances, especially if you have large items. Consider hiring a freelance professional that can travel to your location if there are no studio options available nearby. Freelancers have more affordable product photography pricing but they are also less equipped. They don’t have personal studio space, lighting tech, or props. A full studio that offers professional product photography services is always a better alternative because they have more resources. Freelancers may also require a call-out or transport fee so it is a good idea to discuss the true cost of the job with them.
3. Number of Products to Photograph
Different businesses have different requirements when it comes to the quantify of photographs. For example, sellers on Amazon can upload up to eight pictures while business eCommerce websites can have more. The quantity affects the cost as you will need to pay a fixed amount for every finalized image. For example, some photographers will charge around $50 per image and if you take 10 images of five products, you will need to pay around $2,500 for the entire assignment.
Experts encourage businesses to focus on the quality instead of the quality of the photograph. For example, if you are on a limited budget, take two images per product instead of five images per product. Good-quality images will have an immediate visual impact on the customers and influence their purchase decisions. You just need to make sure the images are as informative as they can be. Moreover, fewer images require less time to process and polish so you will have them in your hard sooner.
4. Complexity of Product Photography
Product photography isn’t straightforward. Sometimes photographers need to use different kinds of lenses, focus on specific aspects of the product, or convey a specific message. The complexity of the job will have an impact on the overall product photography pricing. For example, photographing something as complex and intricate as a motorcycle will be more expensive than photographing a book.
Most studios and experts will provide a customized quote that includes all of their expenses. They will discuss the complexity of the shoot to clients and explain all of the related costs. Unfortunately, there’s no going around this expense and you won’t be able to cut corners anywhere. Study the final quote carefully and compare it with other vendors before making a decision.
Props help tell a story and illustrate the purpose of a product. For example, you may need props like fruits or vegetables to demonstrate how sharp a knife is. Sometimes these background elements are available easily and you don’t need to pay much for it. Sometimes photographers make it from scratch, tailored for your requirements and branding. This is especially popular in the food industry when experts must prepare food props that can handle the studio environment and long photography sessions.
Props can add to product photography pricing based on the option you choose. For example, custom-made items are more expensive and take time to make, but they are also long-lasting. You can keep the props and use it for future photography products. Pre-made props are affordable and easy to set up. They won’t add much to the cost so you don’t need to worry about straining your budget.
Lifestyle photography requires models and hiring models costs money. These types of photography involve shooting in outdoor locations or with models. The aim is to illustrate the purpose and utility of the product so customers can make an informed decision. Hiring models can be challenging, especially for DIY or freelance photographers. Studios usually have good industry connections and can easily find models that suit your branding.
Model costs can vary based on one person to another. Most photographers will select a professional based on your branding, product, and messaging. For example, you may need a male model for some products or a female model for others. Some products require a full family of two adults and a couple of kids. Many brands also need pet models like dogs, cats, or birds. Product photography pricing can vary based on these factors.
All of these factors affect product photography pricing considerably so you need to keep them in mind while planning a budget. Get a quote from multiple vendors and discuss different pricing options before choosing a plan. It is important to break down the cost of every picture before making a decision. Some studios will also offer attractive discounts on, especially during the off season.